Product Strategy · Growth · AI Strategy

I help founders figure out what to build — and get it built.

I don't stop at the recommendation. Problem → research → strategy → decision → spec → prototype → execution.

14+
Years in product
20+
Engagements
10+
Countries, hybrid
Where I come in

These are the three things founders call me about.

What to build
Too many ideas. No clear bet.

I find the opportunity, validate it, and turn it into a product plan.

Why growth stalled
Users are coming. Something is breaking.

I find the real issue and fix the journey around it.

Where AI actually fits
Everyone says "add AI." No one says where.

I find where AI can change your product and how your team works.

You probably don't need another strategy deck.
You need to answer one of these:

If one of these sounds familiar, let's talk.

How it works

Three ways to work together

01 — Find the answer

2-week product diagnosis

For when you know something isn't working but don't know what.
You get

Product audit · customer insight · market analysis · growth diagnosis · prioritised plan

02 — Own the roadmap

Fractional CPO, embedded

2–3 days a week, embedded with your team.
You get

Product direction · roadmap · team leadership · execution · AI strategy

03 — Prove the idea

4–6 week focused sprint

For one important question that needs an answer.
You get

Research → decision → prototype → real-world validation

Burned by a fractional hire before?

No strategy theatre. I don't show up for a workshop, leave a deck, and disappear.

I work inside the team, in your tools, on your decisions. I make the calls. I write the specs. I build the prototypes.

And when the work is done, I leave.

How I build
Build: Claude Code, Cursor, Codex, Supabase, GitHub, Vercel  ·  Strategy & research: Claude, ChatGPT, ChatPRD  ·  Design prototyping: Google Stitch, Uizard, Lovable  ·  Presentations: Gamma  ·  Roadmapping: Jira, Notion, Asana  ·  Analytics: MoEngage, Databricks
Selected work

Case studies

The short version of each: what was asked, what I did, and what happened.

01
Crypto Exchange
Regulated, 1-to-10
Product / Growth / AI
Rebuilt onboarding, trading, and product discovery while launching new revenue lines and AI-native workflows.
100%
Userbase growth (3.5M → ~7M)
$18M
Peak daily volume within 30 days
$2M
Uplift in AUM within 2 weeks
02
Fintech Lending
NBFC
Product design
Designed the lending journey end-to-end, from data collection through disbursal and repayment.
70K
Loans in 6 months
₹180 Cr
Disbursed
03
Beauty E-commerce
Consumer
Personalisation
Built a proprietary skin-matching and visualisation experience around a trust problem.
500K+
Downloads
04
Healthcare
Strategy → Software
0-to-1
A product decision shouldn't take six months to test. Defined the business model, scoped the MVP, wrote the requirements — then built the working product before engineering resources were committed.
Live
Prototype ready for users and investors
05
AI Learning Platform
EdTech, AI-native
0-to-1
Ran structured customer research and market validation using a 6-agent AI system built for interview synthesis with a built-in check against unsupported claims. The target age group and the founder's core hypothesis were both wrong — redirected the strategy before further engineering spend.
06
Real Estate Platform
Proptech, 0-to-1
Product / Growth
Designed and built a lead capture, qualification, and sales tracking platform end-to-end. The prototype was strong enough to spin off into its own company, which went on to raise $27M.
07
Clinic Management
Healthcare
Product design
Designed and delivered a patient management platform covering scheduling, prescriptions, and billing across all branches — now serving 10,000+ patients a month.
About

Background

14+ years building products across fintech, crypto, beauty, consumer, healthcare, edtech, proptech, and capital markets — as a founder, an operator, and a fractional CPO.

2026 – present
Independent Product Consultant
2021 – 2026
VP, Product — ZebPay
2018 – 2021
Head of Product — Kult Beauty
2015 – 2018
Independent Product Consultant
2012 – 2015
J.P. Morgan — Investment Management

MSc Software Systems Engineering, UCL  ·  BSc IT, St. Xavier's College, Mumbai

Get in touch

Have a product problem worth solving?

Tell me what's stuck.

You don't need a polished brief. Just tell me what you're trying to build, where you're stuck, and what you've tried.